To All Newbies: Avoid the Internet Marketing Niche like the Plague!

I love internet marketing. It is by far my favorite niche of all. But let me confess something: my first online dollars were NOT made in that niche.

My first internet marketing experience was launching a product in the health niche, in the form of an ebook about how to fight stress, coming with an upsell for a very complete monthly newsletter on the topic. I was more confortable in this niche because it is far less saturated, and I was not in the learning curve.

Eight months ago, I came across an ebook called The Internet Marketing Cure (by Scott Boulch), which confirmed that it is indeed pretty hard to start internet marketing by selling in this this very niche. Aside from the saturation factor, it is tricky to brand yourself as an expert when you are launching your first product. While this is true of any niche, I believe it is far more difficult to be regarded as an expert in the internet marketing field, which makes your success more hypothetical.

Of course, this is especially important to those thinking of being business owners, but affiliates and network marketers too can benefit from this information. There a part of bluff in any commercial pitch, but it should never reach the point where you are simply lying about your skills. For example, as a network marketer, you may try to recruit new members by convincing them that you will be able to help them because you are very experienced when in fact you became an affiliate a few weeks before. This is both unethical and uneffective since you obviously won’t be able to teach what you don’t know and will end up failing anyway.

Very big names in the IM community such as the creators of StomperNet made their first millions selling products that had nothing to do with that niche, and it makes much more sense this way, because whatever it is that you sold successfully, it means that you have something valuable to teach to the internet marketing community. It is much harder (and unethical) to brand yourself as an IM expert when you are trying to make it in that niche without having done any ebusiness before.

A good idea is to sell products that you know fairly well because you have a personal interest in them (in my case, health related products). This will bring value to your customers or affiliates outside of the strictly commercial aspect of the selling process, which you will eventually become good at overtime.

When you do, use this knowledge to the maximum for whichever niche you chose. It is very likely that you will have the upperhand on most of your competition, since many people pick a niche because they are familiar with it, not because they know how to sell their product in that niche. And most of your competitors will be less experienced than you business wise, or lack specific commercial skills that you made the effort to acquire.

By doing so, you will also be able to put forth your experience and success, should you choose to sell an internet marketing related product in the future.

Damien